Online casinos invest heavily in advertising. However, nothing boosts an online casino’s profile like an endorsement from a celebrity. This is because celebritieshave a considerable following.
Many celebrities have signed endorsement deals withonline casinos over the last few years. These affiliations have played a central role in aiding online casinos to attract new players. Brand ambassadors often exude confidence and success while presenting the online casino positively.
With celebrity casino endorsements becoming more prevalent, the following are some stars endorsing leading online casino platforms:
1. Paris Hilton
Most reality TV stars seem to fall off the limelight; this is not the case with Paris Hilton. Although her fame peaked in the 90s and 2000s, the Hilton Hotel’s heiress is still famous today. In 2016, she signed an endorsement deal with BGO, a prominent American online gaming platform.
The socialite and reality TV icon became the face of the online casino two years after winning $50,000 at a Las Vegas casino. She was in the city for a show and celebrated her 31st birthday.
The endorsement deal is aimed at making online casinos appealing to female gamers. However, the pink bikini photos prevalent in her debut advert indicate that she is not targeting only women.
2. Neymar JR
Football superstars such as Leo Messi, Cristiano Ronaldo, and Neymar JR have significantly more social media followings than most Hollywood celebrities. This can be attributed to football being a game of the masses.
Football is undoubtedly the most popular sport in the world.The best online casinos have realized that footballers can attract a much larger audience. This appeal is ideal for every online casino.
Neymar JR, a Brazilian football genius, has more than 100 million followers across social media platforms, including Facebook, Instagram, and Twitter. These numbers were among the significant reasons why Poker Stars, a famous poker site, sought the services of Neymar as its brand ambassador.
However, the football star did not have to do much. He only had to make promotional tweets and posts on his social media pages. His endorsement deals also stipulated that he attends poker tournaments once in a while to take selfies with fans at the event.
3. Daniel Negreanu
Daniel Negreanu is arguably the most renowned and most successful poker player globally. The Ontario native has six WSOP (World Series of Poker) bracelets. Throughout his career, he has amassed over $42 million in winnings.
Since he belongs to an elite class of poker players, Daniel Negreanu frequently features in discussions on top poker-oriented websites. He is also one of the leading voices calling for the legalization of online poker and online gambling in general in the United States.
However, a legal grey area means that online casino gaming is not prohibited in Negreanu’s home country Canada. The Canadian constitution fails to mention online gaming in its gambling regulations.
Although Daniel Negreanu primarily advocates for online poker, he is also the face of leading online gaming platforms in Canada. Besides poker, these platforms offer a wide variety of other games such as roulette, bingo, blackjack, and slots.
4. Zlatan Ibrahimovic
The third-most decorated football player still actively playing, Zlatan is a phenomenon. The big Swede has won more than 32 trophies while scoring nearly 600 career goals. His incredible ability to score unique goals makes him one of the greatest strikers ever to grace a football pitch.
Besides his footballing accomplishments, the football star has built a scandalous reputation. This is primarily due to controversies regarding his life on the pitch and off it. Although he is not the most loved player globally, Zlatan Ibrahimovic is among the most famous. For instance, he has an incredible 53.9 million followers on Instagram alone.
In 2018, Bethard Group, an online gaming firm based in Malta, unveiled Zlatan as its brand ambassador. His god-like persona helped grow the firm’s popularity tenfold within a year. Unlike other endorsements that require celebrities to make online posts and attend social events, a photo of Zlatan on Bethard was sufficient to close the deal. In early 2020, the AC Milan ace announced that he had become Bethard’s co-owner.
5. Shane Warne
Shane Warne is a legend in cricket circles. Apart from being one of the most renowned cricketers globally, the ex-captain of Australia’s national team is widely considered the greatest bowler in cricket history. Upon his formal retirement in 2013, he was inducted into the ICC Cricket Hall of Fame to recognize his sporting achievements.
The former cricketer is also famous for his poker skills. In 2008, he secured a deal to become 888 Holdings’ brand ambassador in Australia. Like Neymar, the cricket ace earned millions of dollars for a few posts on social media platforms. Besides his photo appearing in adverts, his attendance and participation in poker tournaments guaranteed exposure for 888 Holdings.
Although Shane Warne’s contract with 888 Holdings ended in 2015, he continues to promote online gaming globally. He is enthusiastic about poker and attends poker tournaments almost every year.
6. Frankie Dettori
Due to its small following, the horse racing world does not have many celebrities. However, Frankie Dettori is a recognizable name to anyone with even the slightest knowledge of the sport. Based in the UK, the Italian-born horse racing jockey came into the limelight in the wake of his victory in three Flat Racing Champion Jockey tournaments.
Although he has over 500 group event wins under his belt, his most remarkable achievement came in 1996 after winning all the seven races on the British Champions’ Day.His exploits on the racing track are immortalized with an online slot machine.
In 2016, Frankie Dettori signed an endorsement deal with Ladbrokes, a British bookmaker offering slots. He became the firm’s central figure in its marketing strategies. His responsibilities at Ladbroke’s involved the creation of blogs for the firm’s corporate website and delivering gambling tips.
However, he ditched Ladbrokes for Sporting Index, an online-based casino and bookmaker, in 2020. Besides marketing the brand via adverts, his new obligations also included giving racing analyses and tips on social media platforms.
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